ABOUT
As a journalist and content creator I love being creative and producing news in a multimedia format. During my time as a student and working professional, I have been fortunate enough to work with amazing news outlets such as ABC Radio Canberra and WIN News Canberra.
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Currently working as an editor for lifestyle media platform OutInCanberra, my main roles include managing and creating the brand's online presence. Including articles, campaigns and social media content.
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I believe in hard-work, initiative and integrity.
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ARTICLES
Two-hatted Japanese chef leads the first restaurant of The Lawns of The Lobby precinct
March 2023
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After a recent announcement of the revitalisation of the iconic The Lobby at King George Terrace, the first of three dining ventures of the new precinct, The Lawns of The Lobby, has been revealed...
Progressive wellness brand, Adytum launches - and it's local!
August 2020
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The importance of self-care and wellness is becoming one of the biggest trends of 2020. Making yourself a priority, learning the importance of mindful habits and connecting with one’s self has become recognised as an equally important aspect of life...
Best wine bars in Canberra
April 2023
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We’ve found the best restaurant and bars that let the wine steal the show, taking a very serious approach to serving a top drop to Canberra wine lovers...
Have you seen Callala Beach's most saught-after holiday property?
March 2023
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Play in the water all day, watch the sunset on the balcony with a glass of wine, and fall asleep to the relaxing sound of the ocean. Sounds like a dream, right? Villa Salina by Supercalla Private Properties is located on the shores of Callala Beach and is a stand-out rental home in Jervis Bay that could be all yours during your next holiday escape...
Dining review: elevated Malaysian cuisine at Lanterne Rooms
November 2022
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One of the most loved venues to come out of hospitality group and Canberra institution, The Chairman Group, we often find ourselves drawn to Malay Nyonya restaurant Lanterne Rooms. First opening at the Campbell Shops in 2008, they have since relocated not so far away in the Iskia Building, where you’ll still find some of the iconic dishes they served all those years ago, accompanied of course by many new ones...
CAMPAIGNS
OutInCanberra Travel Section
September 2022
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Off the back of Covid-19 while there was still hesitation to travel internationally, I saw the huge appetite for exploring our interstate regions. In Canberra there was a gap in the market for travel content and as a consumer I was craving inspiration for weekend getaways and small trips that I could do from Canberra.
I pitched to my team to launch a travel section on our platform and worked with the development, design, marketing, sales and content team to create a place on our website, branding, awareness, clients and content.
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Since then, we have worked with incredible brands and businesses all over the South Coast, Southern Highlands, Snowy Mountains and Illawarra.
Supercalla Private Properties / OutInCanberra
February-May 2023
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Working with South Coast luxury holiday rental company, Supercalla Private Properties, I was a part of an awareness campaign targeting the Canberra market across four months.
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As the sole content creator of the campaign, I helped build the proposal with the sales team and carried out the agreed upon content. This included travelling to several of the client's properties to capture engaging and unique photography and videography, writing articles on each of my experiences, and carrying out our most successful giveaway.
Canberra Outlet G&T Time / OutInCanberra
April-August 2023
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Working alongside a long standing client, I was involved in our second campaign with shopping centre Canberra Outlet. Partnering with two local stylists, the campaign gave Canberrans the opportunity to win a filmed personalised styling session with the duo while promoting the stores in the outlet.
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Assisting Canberra Outlet in their social media facing campaign, I was involved in creating copy and giving visual input for the awareness and winner videos.
